Not all job postings receive the same attention; clients will selectively apply for positions that appear in their searches or based on job seeker preferences. So, what are job seekers primarily searching on CPA Alberta’s Job Board to find new opportunities? Below is a comparison of key search words by Job Board clients for the 2021 and 2022 period:
KEYWORD SEARCH:
2022 2021
- Calgary 1. Canada
- Accounting and finance 2. Remote
- Edmonton 3. Manager
- Controller 4. Chief
- Accountant 5. Ifrs
- Canada 6. Senior Accountant
- Tax 7. CPA
- Chief 8. Director
- Vice 9. Director
- Remote 10. Senior manager
After reviewing the key job seeker search terms for both 2021 and 2022, the searches are a combination of location, job title, primary skills as well as work preferences.
Interestingly “remote” has been in the top 10 for the past two years, this indicates candidates may have a greater interest in hybrid or roles that offer some remote work opportunities.
It is important to ensure the post is searchable and specific enough so candidates at the appropriate level can find their post easier. The less generic your job posting is, the more likely it is to show up on a key word search.
Employers can also showcase their job profile by purchasing a higher-level job package, which includes additional features and higher visibility for the post. Volume discounts are available for employers looking to post multiple roles. Refer to our job package pricing here: https://employers.cpaalberta.ca/